Products · CRM & Loyalty
Turn one-time buyers into loyal regulars.
Warely’s built-in CRM and loyalty captures every customer at checkout, then brings them back automatically with points, vouchers, member pricing and campaigns — all from your POS, no separate tool.
Trusted by 1,000+ Singapore businesses · IMDA pre-approved · up to 50% PSG grant
Why it matters
Most of your sales walk out and never come back.
In Singapore F&B and retail, the hard part isn’t making the first sale — it’s getting the customer to come back. Here’s why repeat business slips away, and how Warely fixes each one.
You don’t know who your customers are
Every sale rings up and walks out anonymous. With no contact, no history and no list, you can’t reach a single past customer when you want to bring them back.
Warely: Every sale captures the customer at checkout — phone or PayNow becomes their loyalty key, building a profile automatically.
One-time buyers never come back
You spend to win a customer once, they buy, and then they vanish. Without a reason to return, you keep paying to re-acquire the same people instead of growing repeat business.
Warely: Points, tiers, vouchers and member pricing give every customer a reason to come back — and spend more when they do.
No easy way to reward or segment
Stamp cards get lost, manual spreadsheets go stale, and you can’t tell a regular from a one-off — so your best customers get treated exactly like everyone else.
Warely: A live customer list with spend, visits and segments lets you reward your best customers and target the rest — in a tap.
Marketing needs a separate tool & a marketer
Email platforms, SMS blasters and loyalty apps all sit apart from your POS — more subscriptions, more logins, and someone to run them you probably can’t spare.
Warely: CRM, loyalty and automated win-back & birthday campaigns are built into the POS — no separate tool, no marketer to hire.
Warely CRM & Loyalty does all of it from your POS — capturing every customer, rewarding them automatically, and bringing them back without a separate tool or a marketer to run it.
Before & after
See the shift, issue by issue.
Here’s what actually changes once Warely captures your customers and brings them back for you — instead of every sale ringing up and disappearing.
Stop letting customers walk out anonymous.
Today most customers pay and leave without a trace. With Warely, every checkout can capture the customer on their phone or PayNow number — turning an anonymous sale into a named member with a profile, no extra step at the till.
- ✓Every sale builds a customer profile
- ✓Phone or PayNow as the loyalty key — no plastic cards
Turn flat repeat sales into a rising line.
Without a reason to return, repeat business stays flat — you keep re-buying the same customers. Points, member pricing and timely vouchers give people a reason to come back, so the share of sales from returning customers climbs month after month.
- ✓More returning customers each month
- ✓Members spend more per visit than one-offs
Swap manual blasts for campaigns that run themselves.
No more remembering to message customers, exporting lists or paying for a separate tool. Set win-back and birthday campaigns once and Warely sends them automatically — reaching the right customer at the right moment without you lifting a finger.
- ✓Win-back & birthday campaigns on autopilot
- ✓No separate marketing tool, no marketer to hire
See this shift on your own customer flow — it’s free.
One profile per customer
Know every customer at a glance.
Every sale builds a living profile — name, tier, points, visit history and total spend, all in one place. The moment an order rings up, it links to the customer automatically, so you always know who’s a regular, who’s slipping away, and who’s worth a little extra.
- ✓Tier, points & spend updated on every sale
- ✓Visit history & favourites at a glance
- ✓No spreadsheets, no double entry — built from the POS
Points, tiers & member pricing
Give every customer a reason to come back.
Award points on every dollar, set tiers that unlock better perks, and apply member-only pricing right at the till. Customers earn and redeem in a tap using the phone number they already have — no plastic card, no app to download — so loyalty feels effortless and keeps them coming back.
- ✓Points or e-stamps, earned & redeemed at the till
- ✓Tiers & member pricing that reward your best customers
- ✓Phone & PayNow as the loyalty key — no cards
Campaigns that run themselves
Marketing on autopilot — no marketer needed.
Set win-back, birthday and welcome campaigns once, and Warely sends them automatically — nudging customers who haven’t visited in a while, wishing members a happy birthday with an offer, and welcoming new joiners. The right message reaches the right customer at the right moment, without you exporting a list or remembering to hit send.
- ✓Win-back nudges for lapsing customers, automatically
- ✓Birthday & welcome offers sent on their own
- ✓See what each campaign brings back, in one view
Want to see it on your customers? Get a walkthrough on your real setup.
More in CRM & Loyalty
Everything else you need to keep them coming back.
Vouchers & e-stamps
Issue digital vouchers, e-stamp cards and birthday treats that redeem in a tap at the till — no paper, no plastic, nothing to lose.
Segments & customer insights
See who returns, who’s lapsing and what they buy. Group customers by spend, visits or recency, then target each segment with the right offer.
PayNow-ready rewards
Phone and PayNow numbers double as the loyalty key — customers join and redeem with the number they already use, no app to download.
Works in-store & online — one customer list
Counter, QR and online orders all roll into a single profile, so points and history follow the customer across every channel.
How it works
From the first sale to a loyal regular.
Capture the customer at checkout, reward them automatically, nudge them back when they go quiet — and watch repeat sales grow, all from one POS.
Capture at checkout
Phone or PayNow · in-store, QR & online
Reward automatically
Points · tiers · vouchers · member pricing
Nudge lapsing customers
Win-back & birthday campaigns, auto-sent
Watch repeat sales grow
More returning customers, month on month
“We used to have no idea who our regulars were — every sale just walked out the door. Now every customer is captured at the counter, the points keep them coming back, and the win-back messages go out on their own. More of our sales come from returning customers than ever.”Owner · neighbourhood F&B group, Singapore
Real-world results
More regulars, more repeat revenue.
Merchants on Warely capture customers they used to lose, reward them automatically, and bring them back with campaigns that run on their own — so a bigger share of every month’s sales comes from returning customers, without hiring a marketer.
Part of one platform
CRM & Loyalty works better with the rest of Warely.
It’s built into the same platform as the rest of Warely — so customers, sales and stock all share one set of data, and loyalty just works wherever you sell.
Warely POS
All-in-one point of sale where every sale captures the customer and feeds CRM & Loyalty automatically.
Explore POS →Warely Ecom
An online store that shares one customer list with your counter — points and history follow shoppers across every channel.
Explore Ecom →Warely Soundbox
Instant audio confirmation for every SGQR / PayNow payment, so busy counters never miss a sale or a capture.
Explore Soundbox →Warely GenAI
AI that surfaces insights from your customer data and helps you decide who to reward and when.
Explore GenAI →Join 1,000+ Singapore businesses running on Warely.
PSG grant · up to 50% co-funding
Book a free CRM & Loyalty demo — here’s everything you get.
A no-pressure walkthrough on your real customer flow — and a loyalty programme set up for you, ready to start bringing customers back. Plus everything you need to switch on with zero downtime.
PSG funding is first-come while the budget lasts, and we take a limited number of onboarding slots each month.
- A live demo on your real customer flow (worth $XXX) — See capture, points and a campaign run on your actual checkout — not a generic slideshow.
- Free loyalty programme setup (worth $XXX) — We design and switch on your points, tiers and member pricing for you, so it’s ready from day one.
- Free onboarding & staff training (worth $XXX) — Your team is confident capturing customers and applying rewards at the counter before you go live.
- Ready-to-send campaign templates — Win-back, birthday and welcome campaigns set up and ready to switch on.
- Help claiming up to 50% PSG grant — We’re IMDA pre-approved and guide you through the paperwork.
- Go live in as little as 3–5 days — Start capturing customers without missing a single sale.
Before you ask
Owners usually ask…
Is this Warely’s own CRM, or a third-party add-on?
It’s Warely’s own. CRM & Loyalty is built into the Warely platform and runs on the same POS your team already uses — there’s no separate app, no third-party tool and no extra login to manage. Because it’s native, the customer data is always tied to the sale and always up to date.
How are customers captured?
At checkout. Your team adds the customer by phone or PayNow number in a couple of taps, or the customer joins themselves on a QR — and from then on every sale builds their profile automatically. No plastic cards to print, no forms to fill, no separate sign-up.
What can I run — points, tiers, vouchers, member pricing?
All of it. Award points or e-stamps, set up tiers that unlock better perks, issue digital vouchers and birthday treats, and apply member-only pricing right at the till. Customers earn and redeem in a tap, and everything is configured to your business during setup.
Do the campaigns really run automatically?
Yes. Set up win-back, birthday and welcome campaigns once and Warely sends them on its own — nudging customers who haven’t visited in a while, wishing members a happy birthday with an offer, and welcoming new joiners. You don’t need to export a list or remember to hit send.
Does it work in-store and online together?
It does. Counter, QR and online orders all roll into one customer list, so a customer is the same profile wherever they buy — points, tiers and history follow them across every channel, with no duplicate records to clean up.
Can I claim the PSG grant — and how much?
Warely is an IMDA pre-approved PSG vendor, so eligible Singapore businesses can co-fund up to 50% of the cost — and CRM & Loyalty is part of that same approved platform. We’ll check your eligibility and guide the application during your demo.
Still deciding? See Warely CRM & Loyalty on your own customers — a free 20-minute demo, no obligation.