PSG Grant for E-Commerce: What SG SMEs Can Claim

The Productivity Solutions Grant can co-fund the cost of building a pre-approved e-commerce website or online store for eligible Singapore SMEs. The mechanics are straightforward once you know them — but the order of operations matters enormously, and getting it wrong is not something you can fix afterwards.

Here is what the category actually covers, what it does not, and how to apply without tripping over the common failures.

What does the PSG e-commerce category actually cover?

The category you apply under is E-Commerce — Online Shop (B2C). It funds the development or implementation of a pre-approved online store.

Typically covered: building the online store itself, product catalogue and checkout setup, payment gateway integration, and a mobile-responsive storefront.

Not covered, and this catches people out:

• SEO, paid advertising and content marketing. These sit in a separate category called Digital Marketing Solutions. Applying under e-commerce for marketing work will get you rejected.
• Ongoing ad spend, agency retainers, or monthly management fees.
• Product photography, copywriting, or your own staff’s time.
• Stock and inventory.

The distinction is worth internalising: PSG e-commerce pays to build the shop. It does not pay to bring people to it.

Who qualifies for the grant?

To apply, your business must be registered and operating in Singapore, must use the solution in Singapore, and must have made no payment or deposit to the vendor before applying.

For solutions administered by Enterprise Singapore, you will also need at least 30% local equity — held directly or indirectly by Singapore citizens and/or PRs, traced to ultimate individual ownership — and group annual sales turnover of no more than S$100 million, or group employment of no more than 200 employees.

Not eligible: charities, Institutions of a Public Character (IPCs), religious entities, Voluntary Welfare Organisations (VWOs), government agencies and their subsidiaries, and societies. Consultancy solutions carry an additional requirement of at least three local employees.

Criteria vary by solution and by administering agency, so check the specific listing rather than assuming the general rules apply to what you are buying.

How do you apply, step by step?

1. Find your solution in the PSG Solution Directory on GoBusiness, searchable by sector, solution name, equipment or vendor.
2. Get a quotation from the pre-approved vendor for that specific solution.
3. Submit your application on the Business Grants Portal (BGP) using your Corppass.
4. Submit your claim on BGP before the claim due date.

One warning that comes straight from the official listing: do not share your Corppass with your vendor. Some offer to “handle the paperwork” and ask for your login. Corppass controls your company’s government transactions far beyond one grant application. A vendor quotes and advises; you submit.

What are the mistakes that sink applications?

1. Paying or placing a deposit before applying. The single most common and most expensive error. It cannot be undone after the fact.
2. Applying under the wrong category. If what you actually want is traffic, that is Digital Marketing Solutions, not e-commerce.
3. Using a vendor who is not pre-approved for that specific solution. Being listed for one product does not cover everything a vendor sells. Check the directory entry, not just the company name.
4. Sharing Corppass with the vendor. Official guidance says do not.
5. Missing the claim due date. Approval is not the finish line — the claim is a separate submission with its own deadline.

Should you claim for POS or e-commerce first?

Both are supported categories, but approvals are typically limited to one solution at a time, and the Enterprise Singapore cap is shared across the grant year rather than applied per solution. So this is a sequencing decision, not a both-at-once decision.

Before you split the spend, it is worth checking whether one platform covers both. An online shop that does not talk to your till creates two sets of numbers to reconcile — two stock counts, two customer lists, two views of what actually sold. That reconciliation cost is invisible on day one and painful by month six.

Warely’s e-commerce module runs against the same inventory and customer records as our POS system, so online and in-store orders land in one place. Our pricing is published openly, and grant supportability depends on your eligibility and the programme’s current scope — we confirm it in your quotation rather than assuming it.

Is the PSG grant changing?

Yes. Enterprise Singapore has announced that PSG, the Enterprise Development Grant (EDG) and Market Readiness Assistance (MRA) are being consolidated into a single new grant called EDGE. The existing schemes remain accessible until it launches, and approved projects are honoured under their existing terms.

Practically: if you are planning an e-commerce build, it is worth asking which scheme will apply by the time you actually buy, and confirming supportability in writing before you commit.

Frequently asked questions

Grant rules, categories and support levels change. Always confirm current terms on GoBusiness or with Enterprise Singapore before committing spend.